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Communication

Maslansky, Michael, u.a. - The Language of Trust. Selling Ideas in a World of Skeptics

Posted By : Dr. Rainer Zitelmann
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The authors’ diagnosis is perfectly plausible: We live in a world marked by scepticism. People have become more distrustful than they used to be – vis-à-vis companies, politicians, and other institutions. Many companies have the feeling “that half the people we need to convince...
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Susan Gunelius - Building brand value the playboy way

Gunelius, Susan - Building Brand Value the Playboy Way

Posted By : Dr. Rainer Zitelmann
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The introduction to this book is headlined with the “Warning: This Book is Not about Sex.” And indeed it isn’t, because it is all about marketing – using the example of the Playboy brand and of its founder, Hugh Hefner. The book’s author tells the story of how the...
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