Communication

The authors’ diagnosis is perfectly plausible: We live in a world marked by scepticism. People have become more distrustful than they used to be – vis-à-vis companies, politicians, and other institutions. Many companies have the feeling “that half the people we need to convince... Read More

The introduction to this book is headlined with the “Warning: This Book is Not about Sex.” And indeed it isn’t, because it is all about marketing – using the example of the Playboy brand and of its founder, Hugh Hefner. The book’s author tells the story of how the... Read More